EFB - INTERMEDIATE - UNIT 1 - VOCAB: BRAND MANAGEMENT

Match the following word with its pair to form a collocation:

• streching

• Brand

• share

• Product

• lifecycle

• Market

Match the following word with its pair to form a collocation:

• endorsement

• Brand

• segment

• Market

• awareness

• Product

"High quality and intended to be bought by people who are quite rich" means ...

• Upmarket

• Basic necessities
• Second-hand goods
• Discounted items

Dior is doubling down on its relationship with Johnny Depp by signing him a massive contract for their well-known men's fragrance. This is a typical case for ....

• Product placement

• Brand awareness

• Brand endorsement

• Product endorsement

"An item that is complicated and has a lot of details or made with great skills": means ...

• classic

• sophisticated

• inexpensive

• reliable

Brand logos play an important role in helping consumers recognize the product which means raising the .....

• market segment

• product range

• brand awareness

• brand stretching

"An item that is able to last and be used for a long time without becoming damaged ": means ...

• well-made

• timeless

• value for money

• durable

Read the question then answer it by clicking on the "Record" button:

What laptop brand do you consider inexpensive and durable? Give specific examples to your answer.

Read the question then answer by clicking on the "Record" button.

When was the last time you bought something expensive? Do you think it offer value for money?

Read the question then answer by clicking on the "Record" button.

Give an advice to a friend who wants to buy a new laptop. She wants it to be durable, well-made and inexpensive.