EFB - INTERMEDIATE - UNIT 1 - VOCAB: BRAND MANAGEMENT

Match the following word with its pair to form a collocation:

• lifecycle

• Brand

• streching

• Market

• share

• Product

Match the following word with its pair to form a collocation:

• segment

• Product

• awareness

• Market

• endorsement

• Brand

"High quality and intended to be bought by people who are quite rich" means ...

• Upmarket

• Basic necessities
• Second-hand goods
• Discounted items

Dior is doubling down on its relationship with Johnny Depp by signing him a massive contract for their well-known men's fragrance. This is a typical case for ....

• Product placement

• Brand awareness

• Brand endorsement

• Product endorsement

"An item that is complicated and has a lot of details or made with great skills": means ...

• classic

• sophisticated

• inexpensive

• reliable

Brand logos play an important role in helping consumers recognize the product which means raising the .....

• market segment

• product range

• brand awareness

• brand stretching

"An item that is able to last and be used for a long time without becoming damaged ": means ...

• well-made

• timeless

• value for money

• durable

Read the question then answer it by clicking on the "Record" button:

What laptop brand do you consider inexpensive and durable? Give specific examples to your answer.

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When was the last time you bought something expensive? Do you think it offer value for money?

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Give an advice to a friend who wants to buy a new laptop. She wants it to be durable, well-made and inexpensive.