Chapter 6C Revision - Psych

Define 'heuristics'.

Information-processing strategies or 'mental shortcuts' that enable individuals to form judgements, make decisions, and solve problems quickly and efficiently.

Positive influences of heuristics.

Negative influences of heuristics.

Define the 'anchoring heuristic' and explain how it influences decision making and probelm solving.

An information-processing strategy that involves forming judgements based on the first info received about an idea or concept.

Define the 'availability heuristic' and explain how it influences decision making and probelm solving.

An information-processing strategy that enables individuals to form a judgement, solve a problem, or make a decision based on info that is easily accessible.

Define the 'representative heuristic' and explain how it influences decision making and probelm solving.

An information-processing strategy that involves making a categorical judgement about an idea, event, or person based on their similarity to other items in that category.