marketing exam 3
Authored by Karolina Melara
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Professional Development
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43 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is attitude?
a lasting, general evaluation of people, objects, ads, or issues
may provide pleasure and functional rewards
may help defend us against threats to ourselves
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the functional theory of attitudes?
Utilitarian, Value-Expressive, Buying, Cognition
Utilitarian, Value-Expressive, Behavior, Cognition
Useful, Value-Expressive, Behavior, Cognition
Utilitarian, Value, Behavior, Cognition
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is utilitarian?
may provide pleasure and functional rewards
may help us establish/express our self-concept
may help defend us against threats to ourselves
may provide cognitive structure
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is value-expressive?
may provide pleasure and functional rewards
may help us establish/express our self-concept
may help defend us against threats to ourselves
may provide cognitive structure
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is ego-defensive?
may provide pleasure and functional rewards
may help us establish/express our self-concept
may help defend us against threats to ourselves
may provide cognitive structure
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is knowledge?
may provide pleasure and functional rewards
may help us establish/express our self-concept
may help defend us against threats to ourselves
may provide cognitive structure
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is internalization?
highest level of commitment, Deep-seated attitudes become part of the consumer’s value system
Mid-level of commitment, Attitudes formed in order to conform to another person or group
Lowest level of commitment, Consumer forms attitude bc it gains rewards or avoids punishments
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