branding quiz

Q  what kind of a brand name does “Nike” belong to :

• founder’s name

• descriptive

• metaphor

• other

Brand Equity is made of (chose 3):

• brand awareness

• brand loyalty

  +

  brand associations

• brand personality

  +

  • brand positioning

• perceived quality

• brand promise

“Kiri” faced a challenge when working on a global scale because of:

• Legal issues

• language difference

• Distribution difficulties

• Cultural differences

Nivea” is considered to have a:

•   Monolithic brand architecture

•   Endorsed brand architecture

• Pluralistic  brand architecture

The 5 steps of the brand building process are:

Jeff Bazos /Founder of Amazon says that Personal branding is:

A “glocal” brand strategy is mixes between ---------- and ----------

A brand strategy consists of: ----------- ,---------------,-------------- and ---------------

A brand’s verbal identity consists of: ----------- ,---------------,-------------- and ---------------

Brand Promise is made of: ----------- and -------- benefits