Chapter 1 - Nature of Marketing (Pre-test)

Marketing can best be thought of as a(n)

• process

• activity

• department

• product

Some of the major functions of marketing are

• promotion, production, marketing-information management, and pricing.

• selling, pricing, promotion, and channel management.

• market identification, production, pricing, and product/service management.

• planning, production, promotion, and selling.

Identify the term that best represents marketing’s role in society.

• Producer

• Pioneer

• Problem solver

• Peacemaker

The general role of marketing in our private enterprise system is to coordinate

• government and business.

• production and pricing.

• selling and distribution.

• production and consumption.

The marketing concept emphasizes the importance of a __________-oriented way of doing business.

• function

• customer

• company

• production

One of the ways in which marketing benefits people is by improving their

•  

  planned economy.

  
  

• community relations.

• standard of living.

• family ties.

The most immediate impact of the marketing function is its relation to

• meeting government regulations for registration.

• offering a variety of goods and services.

• limiting the number of products offered.

• ensuring least-cost pricing.

Which of the following is an example of a durable good:

• Pizza

• Shampoo

• Cell phone

• Haircut

West Lake Yacht Club wishes to increase membership and has placed several advertisements in local boating magazines and brochures. This advertising increase is an example of

• pricing.

• promotion.

• publicity.

• production.

By increasing awareness of the need for environmental controls, what has marketing done?

• Regulated the standard of living

• Added usefulness to products

• Made buying more convenient

• Improved the quality of life