What is the primary need/ want of patients?

• Cure/ best treatment

• Up-to-date information

• Up-to-date info/ Best deal

• Best deal

In the ethical distribution channel, what is the primary need/ want of physicians?

• Cure/ best treatment

• Up-to-date information

• Up-to-date info/ Best deal

• Best deal

In the ethical distribution channel, what is the primary need/ want of pharmacists?

• Cure/ best treatment

• Up-to-date information

• Up-to-date info/ Best deal

• Best deal

In the ethical distribution channel, what is the primary need/ want of payers?

• Cure/ best treatment

• Up-to-date information

• Up-to-date info/ Best deal

• Best deal

Which is not a determinant of the uniqueness of the healthcare market?

• Directed demand

• Physician-induced demand

• The beneficiary is not paying for the service

• Payer determines the access rule

Which market is not applicable to directed demand?

• Uniform market

• Ethical healthcare market

• Cosmetic market

• Education market

Physician-induced demand occurs when…

• Physician-superior knowledge

• Patient-dependency on the physicians

• The physician's best interest is over the patient's best interest

• All

GSK Scandal we learned about in the first class is an example of…

• Physician-induced demand

• Physician-introduced demand

• Physician-enforced demand

• Physician-imposed demand

The starting point of conducting a patient flow is…

• Disease

• Prevalence

• Indication

• Treatment guideline

This is the nature of peer-to-peer networks except…

• An example of the role of KOL in expediting the adoption

• In any medical field, there are five adopter groups.

• Opinion leaders affect the prescribing behavior of other physicians.

• All are...