
1.2 Understanding the Customer
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Medium
Lisa Lang
Used 10+ times
FREE Resource
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase.
These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them.
Innovative/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores, and comparing retailer ads.
Innovative/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These customers have an early adopter mindset, and want to be recognized as trendsetters by others.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These shoppers have typically enjoyed repeated and valued positive customer experiences with a particular retailer.
Loyal customers
Followers
Recreational shoppers
Comparison shoppers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These shoppers are rarely the first to try new products.
Loyal customers
Followers
Recreational shoppers
Comparison shoppers
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