
Market research
Authored by FABIAN PONGUTA
Business
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the role of marketing research in the field of marketing?
Conducting surveys to gather customer opinions.
Identifying and defining marketing opportunities and problems.
Creating marketing campaigns without evaluating effectiveness.
Ignoring consumer feedback for better marketing strategies.
2.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What distinguishes basic marketing research from applied research?
Applied research aims to expand marketing knowledge.
Basic research addresses specific organizational needs.
Basic research aims to solve pragmatic problems.
Applied research doesn't target specific decisions.
3.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the role of the scientific method in marketing research?
Creating subjective conclusions about the real world.
Ignoring evidence for a better understanding of phenomena.
Reaching objective conclusions using knowledge and evidence.
Focusing solely on physical sciences.
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the primary goal of applied marketing research
Expanding general marketing knowledge.
Solving pragmatic problems for any organization.
Addressing specific marketing decisions for a particular firm.
Ignoring market segments to focus on product design.
5.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What does marketing research primarily involve?
Conducting surveys exclusively.
Applying the scientific method to understand marketing.
Ignoring marketing phenomena for better sales.
Focusing solely on monitoring financial performance.
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
How can you distinguish between relevant and irrelevant data?
By considering whether the data is from reliable sources.
By assessing how much the data changes the situation.
By checking the popularity of the data among competitors.
By analyzing the data's connection with physical sciences.
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What does relevance in data mean in the context of marketing research?
Having a large amount of data available.
Having data that is logically connected to the situation.
Including irrelevant data for comprehensive analysis.
Focusing on data that never changes.
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