EEL229 | Marketing- Adv 4

Exploratory Data Analysis (EDA) uses data visualization and tools to find patterns and insights in data. Is this statement true or false?

• true

• false

Predictive analytics uses past data to guess what might happen in the future. True or false?

• true

• false

Machine learning involves training algorithms to learn from data and make predictions. What can machine learning be used for in marketing?

• a) Cooking recipes
  

• b) Analyzing customer behavior
  

• c) Making machine

Predictive analytics can be used to predict in marketing which of the following?

• a) The weather
  

  
  

• b) Customer behavior
  

• c) The winner of a game show

What does ROI stand for in marketing?

• a) Return on Investment
  

• b) Really Old Ideas
  

• c) Rock On, Internet!

Key Performance Indicators (KPIs) are specific metrics used to measure the performance of marketing campaigns. True or false?

• true

• false

What can KPIs help businesses track in their marketing efforts?

• a) The number of pizzas sold
  

• b) The number of aliens visiting Earth
  

• c) The success of marketing campaigns