Unit 1 Promotions Test Review

advertisers are targeting young people with ads that seem like entertainment in order to earn their purchasing power.  Examples of this might be games, apps, and quizzes that include advertisements

• TRUE

• FALSE

1. The economic impact of advertising includes which of the following

• 
  

  1.  Generates revenue for companies

• Influences consumer spending

• all of these are correct

• creates job opportunities

Advertising can also influence social norms and culture through ads representing company and social values with ads that:

• Represent women of all sizes

• Incorporate people with disabilities

• Represent social messages like protecting the environment

• all of these are correct

Discounts, contests, free samples,  and loyalty programs are all examples of…

• advertising

• promotion

• pricing

• product development

TV commercials, online ads, billboards, social media promotions are all examples of…

• promotion

• advertising

• pricing

• product development

Advertising is a key driver of employment and wages in the US supporting $2 million in salaries which is ______________% of GDP

• 12

• 5

• 25

• 17

Some of the positive effects of advertising include

• Helps consumers make informed decisions

• Can promote unhealthy foods or lifestyles

• Leads to creativity and innovation

• A and C are correct

One negative impact of advertising is that it always includes respecting diversity and is always inclusive of differences.

• TRUE

• FALSE

This federal agency protects consumers from false or misleading advertising

• Truth in Advertising Initiative

• Consumer protection agency

• Fair packaging and labeling act

• Federal Trade Commission

One of the biggest changes or trends in advertising and promotions is

• Mass marketing

• A lack of ethics

• The move to digital marketing

• Using more print media