MKT1001 Revision Questions 2023

Marketing is a process which focuses at ___________.

• the satisfaction of customer needs

• production

• profit-making.

• selling products

All of the following are accurate descriptions of modern marketing, EXCEPT which one?

• Marketing involves satisfying customers' needs.

• Selling and advertising are synonymous with marketing.

• Marketing is managing profitable customer relationships.

• Marketing is the creation of value for customers.

_______ are human needs as shaped by individual personality and culture.

• Values

• Demands

• Needs

• Wants

The term marketing refers to _____________.

• sales planning, strategy and implementation

• a philosophy that stresses customer value and satisfaction.

• advertising, sales promotion, personal selling, and public relational activities

• a new product needs ideas, developments, concepts and improvements.

Marketing people market following entities:

• Goods

• Services

• Experiences

• All of the above

_________ is referred to as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

• Product

• Private brand

• Service

• Service variability

Kaim & Johar offers credit facility and delivery service for its customers. These additional consumer services are referred to as __________.

• industrial product

• brand extension

•  augmented product

• brand equity

Mimi Sdn. Bhd. offers a form of product that consists of water and other sports activities for its customers that are essentially intangible and do not result in the ownership of anything. This type of offer is referred to as ___________.

• consumer products

• brands

• services

• line extensions

Benjamin purchased several goods during her recent trip to Kuala Lumpur such as chocolates, new study chair, and designer dresses for herself. These products are categorized under ___________.

• consumer products

• industrial products

• services

• line extensions

Below are the benefits of product line decisions, EXCEPT;

• To keep out competitors

• To satisfy dealers with more choices of products and sales

• To appeal to existing markets

• To increase sales and profits