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Market Research

Authored by Yasmin Umar

Business

12th Grade

Used 6+ times

Market Research
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6 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the purpose of primary market research?

To gather data for multiple purposes
To analyze existing data for a specific purpose
To analyze existing data for multiple purposes
To gather data for the first time for a specific purpose

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What are the potential uses of market research findings for a business?

Developing new products, hiring new employees, improving operational efficiency, and increasing shareholder value
Identifying market segments, assessing alternative options, deciding on marketing activities, and assessing marketing effectiveness
Building brand awareness, enhancing customer loyalty, improving employee satisfaction, and optimizing supply chain
Increasing sales, improving customer service, reducing costs, and expanding into new markets

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the difference between a customer and a consumer?

A customer purchases and pays for a product or service, while a consumer is a potential buyer
A customer purchases and pays for a product or service, while a consumer is the person who ultimately uses the product or service
A customer is the person who ultimately uses the product or service, while a consumer purchases and pays for a product or service
A customer and a consumer are the same thing

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What are the benefits of conducting market research for a business?

Faster product development, increased customer loyalty, and improved supply chain management
Increased sales and profits, higher customer satisfaction, and improved brand reputation
Better understanding of customer needs and behaviors, more effective marketing, and avoidance of wasteful marketing activities
Reduced costs and expenses, increased market share, and improved employee morale

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the difference between customer and consumer needs and wants?

Customer and consumer needs and wants are the same thing
Customer needs and wants are essential for survival, while consumer needs and wants are potential desires
Customer needs and wants are not essential but desired, while consumer needs and wants are essential for survival
Customer needs and wants are essential for survival, while consumer needs and wants are not essential but desired

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is market research?

The process of gathering, analyzing and producing data relevant to the marketing process
The process of advertising products to potential customers
The process of manufacturing products for consumers
The process of selling products to customers

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