4.7 Sales & Distribution Review

Which of the following can most help a business satisfy its customers' needs?

• Selling new services

• Promoting its newest product

• Analyzing its selling strategies

• Listening to customer feedback

Aaron generates leads by offering his current customers a $10 discount on their next order if they refer a friend. Which step of the selling process is this?

• Prospecting

• Preparation

• Approach

• Closing

Michael is preparing for a meeting with a potential customer. Which of the following is the most appropriate attire for Michael to wear?

• Shorts, long-sleeve t-shirt, and dark flip-flops

• Dark pants, long-sleeve shirt, and closed-toed shoes

• Button-down shirt, black jeans, and dark boots

• Short-sleeve shirt, dark pants, and closed-toed shoes

An individual or business that is unaware of or has shown no interest in a product or service is called a

• cold lead

• hot lead

• sales lead

• warm lead

The selling method that involves internal salespeople employed by the company to sell the product or service uses

• solo approach

• sales representatives

• direct sales

• existing distribution channels

The selling method that involves external salespeople who are paid a commission for selling the business's product or service uses

• solo approach

• sales representatives

• direct sales

• existing distribution channels

Which of the following provides a steady source of income and an incentive to sell more products or services?

• Opportunity cost

• Salary plus commission

• Straight commission

• Sales quota

Which of the following is a benefit of selling products or services through social media platforms?

• It allows customers to purchase products through sales agents rather than directly from the business.

• It creates a sense of urgency for customers to visit and buy the product.

• It helps businesses identify their ideal customers, build a brand identity, and collect analytical data.

• It provides an opportunity for businesses to be face-to-face with potential customers.

When a customer complained about their cable provider's unreliable service, the representative addressed each of the concerns and tried to see the issue from the customer's perspective. Which step in the L.E.A.R.N. model was the representative applying?

• Apologize

• Empathize

• Listen

• Nurture

When a customer complained about their cable provider's unreliable service, the representative reached out to make sure the customer was satisfied with the resolution. Which step in the L.E.A.R.N. model was the representative applying?

• Apologize

• Empathize

• Listen

• Nurture