Chapter 1 and 2 Marketing

What is Marketing?

• Doing the accounting for the business.

• Telling the story of the company, brand, or person

• Starting a business from scratch

• Hiring, Firing, and retaining employees

Which of the following is something necessary for survival?

• Need

• Want

The name of the person who helps determine the marketing needs of a company and develops and implements marketing plans is called what?

• Accountant

• Human Resource Manager

• Marketing Professional

• Investment Banker

An example of a need is water and an example of a want is a mustang.

• True

• False

Which of the following a NOT one of the 5 economic utilities

• Time

• Information

• Advertising

• Form

Which of the following is one of the 5 economic utilities

• Promotion

• Advertising

• Possession

• Accounting

Which one of the following is NOT one of the marketing mix (4 P's of Marketing)

• Product

• Price

• Possession

• Promotion

Marketing is more than just promoting a product through TV commercials.

• True

• False

Would marketing your neon signs that you make be a marketing campaign for a good or service?

• Good

• Service

Would marketing a chiropractor office be a marketing campaign for a good or service?

• Good

• Service