Identifying and understanding customer needs - source BBC

What are the four customer needs?

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  Price, quality, choice and convenience

• Price, product, place and promotion

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  Price, quality, promotion and convenience

Which of these is true about price?

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  Price should always be low

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  Price should always be high

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  Price should match the quality of a product or service

What does business survival mean?

• Where a business aims to keep operating

• Where a business aims to make a profit

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  Where a business aims to break even

Why is choice a benefit for a business?

• It means that the business will have to pay more to its suppliers

• It gives the business access to more potential customers

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  It guarantees sales

What does convenience mean?

• Something being easier, quicker or generally less hassle for customers

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  Something taking more time for customers but giving them a better outcome

• Something generally being more hassle for customers

Which of these strategies could help a business generate more sales?

• Providing a low-quality product at a high price

• Providing an average-quality product at a very high price

• Providing a high-quality product at a high price

What is most important about the quality of a product or service?

• Providing the lowest possible quality

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  Providing the highest possible quality

• Providing a level of quality that matches the price being charged

Which one of these is an example of convenience?

• Using an app to pay for a ticket

• Printing out a ticket at home and taking it to a venue

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  Walking across a car park to pay for a ticket

Which of these is a consequence of not charging an appropriate price for a product or service?

• Not generating many sales

• The business surviving

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  The business selling more and making a profit

How would generating more sales help a business?

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  It would lead to the business making a loss

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  It would lead to the business making a profit

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  It would lead to the business bringing out more product lines