CIS WEEK 8

A plan that details how a company creates, delivers, and generates revenues on the internet.

• Customer relationship management (C R M)

• Operational C R M

• E-Business model

• Analytical C R M

Answer explanation

•E-Business model – A plan that details how a company creates, delivers, and generates revenues on the internet.

Applies to businesses buying from and selling to each other over the Internet.

• Business-to-business (B2B)

• Consumer-to-business (C2B)

• Business-to-consumer (B2C)

• Consumer-to-consumer (C2C)

Answer explanation

Business-to-business (B2B) Applies to businesses buying from and selling to each other over the Internet.

Applies to any consumer that sells a product or service to a business over the Internet.

• Consumer-to-consumer (C2C)

• Business-to-consumer (B2C)

• Consumer-to-business (C2B)

• Business-to-business (B2B)

Answer explanation

Consumer-to-business (C2B) Applies to any consumer that sells a product or service to a business over the Internet.

Applies to any businesses that sells its products or services to consumers over the Internet.

• Business-to-business (B2B)

• Business-to-consumer (B2C)

• Consumer-to-business (C2B)

• Consumer-to-consumer (C2C)

Answer explanation

Business-to-consumer (B2C) Applies to any businesses that sells its products or services to consumers over the Internet.

Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet.

• Consumer-to-business (C2B)

• Business-to-business (B2B)

• Business-to-consumer (B2C)

• Consumer-to-consumer (C2C)

Answer explanation

Consumer-to-consumer (C2C) Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet.

E-BUSINESS FORMS AND REVENUE-GENERATING STRATEGIES. Common E-Business forms:

except?

• Content providers, and Infomediaries.

• •Online marketplaces, and Portals.

• •Service providers, and Transaction brokers

• business intelligence

Website software that finds other pages based on keyword matching similar to Google

• Search engine ranking

• Search engine optimization

• Search engine

Evaluates variables that search engines use to determine where a U R L appears on the list of search results.

• Search engine

• Search engine ranking

• Search engine optimization

Combines art along with science to determine how to make U R Ls more attractive to search engines resulting in higher search engine ranking

• Search engine optimization

• Search engine ranking

• Search engine

Create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.

• Hitbots

• Click fraud

• Affiliate program