Event Planning Special Events

• Special events such as a music festival, are different from other common types of events (like a conference) because special events have special requirements such as:

• Working closely with the community such as policemen, politicians and more.

• Require unique permits.

• May often require volunteers and sponsorships.

• Require working closely with the local and national media to promote the special event.

• All of the options are correct.

Communicating directly with the target customer to promote an event such as sending an email or text directly to the target customer. direct _________.

A step of the planning process that is often forgotten when planning events. This step would allow us to collect feedback so we know what went well during the event, and what can potentially be improved next time. __________ the event

Public information about a company, product, service, or event appearing in the mass media as news. This is not officially paid for by a company. p_______y.

The best day of the week to attract news crews because it is usually a quiet news day. Saturday and Sunday have even fewer distractions, but most stations do not have enough news crews working the weekend who can cover an event. F_____.

When managing an event, one required element is to promote the event (event promotion). We have several options for promoting the event including any paid form of nonpersonal communication about the event. For example, a flyer or poster. What is nonpersonal type of promotion called? A__________.

When managing an event, we have to create a budget and consider different types of costs. Depending on the type of event being planned, there may be daily charges for various types of rented items such as linens, tents, etc. These types of costs are called: R____l costs.

When planning an event, you have to consider how many guards you need and the size of the security team you may need. This cost may be higher or lower depending on if you need more than just a guard stationed at the entrance. These types of costs are called s_______ costs.

This includes the costs associated with staging an event such as microphones, screens and projectors and any other specialized equipment. p________n costs.

When planning and managing a special type of event, such as a festival, you generally will work closely with the city and generally you will be required to apply for funding of the event. You will submit a funding application to the city (city hall).

• True

• False