Marketing Pre Assessment

Which segmentation is being described: Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation.

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Markets divided by social and psychological characteristics. (Lifestyles, morals, values, & interests)

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Segmenting a market base on the way customers use a product. (How a consumer responds to a product.)

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Markets divided by where the customer lives.

• Demographic

• Behavioral

• Psychographic

• Geographic

Diana is contacting shipping companies to get her products from her manufacturing plant to her customers for delivery. She is working on the __________ element of the marketing mix.

• promotion

• product

• price

• place

Balancing value and satisfaction for the customer is part of which element of marketing?

• Promotion

• Price

• Product

• Place

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?

• Promotion

• Place

• Price

• Product

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. The tennis ball is which "P" of the marketing mix?

• product

• price

• promotion

• place

What provides the basis for all marketing goals and actions?

• Pricing
• Planning
• Budgeting
• Retailing

In the marketing concept, whose point of view matters most?

• Seller’s
• Buyer’s
• Marketer’s
• Planner’s