MKT 1-1 What is Marketing?

Which of the following is an example of marketing?

• Posting on social media
• Watching a commercial before a video
• Playing a game on your phone
• All of the above

Tags

NBEA

Standards Marketing I

Foundations

What is the relationship between marketing and advertising/promotion?

• Marketing and advertising/promotion are the same thing
• Marketing is a subset of advertising/promotion
• Marketing and advertising/promotion are unrelated
• Advertising/promotion is a subset of marketing

Tags

NBEA

Standards Marketing I

Foundations

What does marketing ultimately aim to do?

• Attract customers
• Benefit society
• Connect a business to its target market
• All of the above

What is ideation in the context of marketing?

• The process of creating new ideas
• The process of delivering products
• The process of communicating with customers
• The process of earning a profit

What is the purpose of marketing?

• To create profitable products
• To benefit society
• To attract customers
• All of the above

What does profitable mean in the context of marketing?

• Providing value to customers
• Earning a profit margin on products and services
• Improving on existing products
• Attracting target customers

What are the components of marketing?

• Enterprise, ideation, creation, communication, delivery, profitability, targeted customers, benefit
• Product, price, place, promotion
• Advertising, promotion, communication, delivery
• Profitability, targeted customers, benefit

Who are targeted customers in marketing?

• Customers who are located in a specific place
• Customers who are loyal to the brand
• Customers who are interested in advertising
• Customers who benefit from the products

What is the role of marketing in connecting a business to its target market?

• Marketing helps a business set prices for its products
• Marketing helps a business distribute its products
• Marketing helps a business communicate with its target audience
• Marketing helps a business create products and services

What is the purpose of the 4Ps in marketing?

• To promote the product
• To attract customers
• To create profitable products
• To determine the target market