MKT 1-1 What is Marketing?

MKT 1-1 What is Marketing?

9th - 12th Grade

44 Qs

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MKT 1-1 What is Marketing?

MKT 1-1 What is Marketing?

Assessment

Quiz

Specialty

9th - 12th Grade

Practice Problem

Medium

NBEA, Standards Marketing I, Foundations

Standards-aligned

Created by

Aimee Renchenski

Used 2+ times

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44 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of marketing?

Posting on social media
Watching a commercial before a video
Playing a game on your phone
All of the above

Tags

NBEA

Standards Marketing I

Foundations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between marketing and advertising/promotion?

Marketing and advertising/promotion are the same thing
Marketing is a subset of advertising/promotion
Marketing and advertising/promotion are unrelated
Advertising/promotion is a subset of marketing

Tags

NBEA

Standards Marketing I

Foundations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does marketing ultimately aim to do?

Attract customers
Benefit society
Connect a business to its target market
All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ideation in the context of marketing?

The process of creating new ideas
The process of delivering products
The process of communicating with customers
The process of earning a profit

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of marketing?

To create profitable products
To benefit society
To attract customers
All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does profitable mean in the context of marketing?

Providing value to customers
Earning a profit margin on products and services
Improving on existing products
Attracting target customers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the components of marketing?

Enterprise, ideation, creation, communication, delivery, profitability, targeted customers, benefit
Product, price, place, promotion
Advertising, promotion, communication, delivery
Profitability, targeted customers, benefit

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