Year 9 Business Quiz on Marketing Key Terms

A good way to collect primary data would be?

• Reading specialist magazines on the subject

• By reading books on the subject

• Doing a survey with potential customers

• From the internet

When creating a survey (or questionnaire), it is best to use closed questions so that the results can be analysed more easily

• True

• False

An advantage of primary research is?

• Efficient

• Quick

• Cheap

• Up to date

Which word below describes a term that is quick to find and cheap

• Primary research

• Secondary research

• Target market

• Market research

A good way to collect secondary data on the restaurant industry would be to:

• Interview people who work in restaurants

• Search on the internet for specialist websites about the restaurant industry

• Do a survey of restaurant owners

• Do a focus group of potential restaurant customers

What type of research can provide qualitative data (feelings and emotions)

• Survey

• Interview

• Online search

Which term describes the increasing sales of a product

• Quantitative

• Secondary research

• Segmentation

• A trend

How could you segment the market for mobile phones?

• Income

• Hobbies

• Eye colour

• Hair type

What, is a group of people, with similar characteristics, that a business tries to aim their products or services at?

• Focus group

• Segmentation

• Target market

• Primary research

A disadvantage of primary research?

• Quick

• Expensive

• Focused

• Cheap