Ethics and Social Responsibility - Unit 2 Exam Review (Pearson)

One approach to developing a personal set of ethics is to:

• rely solely on one's personal character to determine what action to take.

• stress the importance of rules.

• ignore problems associated with the magnitude of consequences.

• avoid examining the consequences of particular acts.

Girls between the ages of 8 and 15 years are one of the growing markets for high-end shoe manufacturers, and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems. Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n) __________ responsibility level of the pyramid of corporate social responsibility.

• legal

• philanthropic

  
  

• ethical

• economic

Which of the following statements described ethics?

• Ethics are the moral principles or values that generally govern the conduct of an individual.

  
  

• Ethics is the standard of behavior by which conduct is judged.

  
  

• Morals are a foundation for ethical behavior.

  
  

• All of the statements describe ethics.

  
  

At which level of the pyramid of corporate social responsibility must a business "play by the rules"?

• Economic

• Philanthropic

  
  

• Legal

• Ethical

In the ______ stage of ethical development, loyalty and obedience to the organization or to society become paramount.

• preconventional morality

  
  

• transformationalism

  
  

• conventional morality

  
  

• postconventional morality

  
  

All of the following are factors influencing ethical decision making and judgments EXCEPT:

• rate of prosecution.

  
  

• top management actions on ethics.

  
  

• probability of a harmful outcome.

  
  

• number of people to be affected.

  
  

At what level of the pyramid of corporate social responsibility will a company be a good corporate citizen?

• Economic

  
  

• Philanthropic

• Social

• Legal

Susan is the director of marketing for a company that sells recreational vehicles and is developing a marketing plan to cover the next five years of business. Which of the following is an uncontrollable factor Susan must consider in her plan?

• Place or distribution factors.

  
  

• Media buying factors.

  
  

• Economic factors.

  
  

• Promotional literature.

  
  

Which of the following is the most difficult for marketing managers to forecast, influence, or integrate into marketing plans?

• Technology

• Social change

• Demography

• Competition

The higher your ______, the higher your purchasing power.

• gross income

  
  

• social class

  
  

• disposable income

  
  

• cost of living