Content Research bisa membantu menentukan channel dan format konten yang sesuai dengan audience suatu brand
Organic_Day7_Content Research and Planning_DM20

Quiz
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Professional Development
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Professional Development
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Hard
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9 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Benar
Salah
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Content Research mempersulit perusahaan untuk mencapai goalsnya
Benar
Salah
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Umur, gender, goals, dan motivasi termasuk ke dalam aspek demografi User Persona
Benar
Salah
4.
DRAG AND DROP QUESTION
1 min • 2 pts
Yang termasuk dalam Secondary Research adalah (a) , (b) , dan (c)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Unsur dalam caption yang bertujuan untuk mendapatkan tanggapan dari audience disebut adalah Call to Audience (CTA)
Benar
Salah
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Kegunaan ChatGPT, kecuali...
Membuat caption
Membuat competitor content
Mencari ide untuk content plan
Translate
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Branding & Product, Edutainment, dan Engangement merupakan bagian dari...
Competitor's Content
Content Research
Content Pillar
Content Brief
8.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Berikut yang bukan menjadi step by step Content Research adalah
User Persona
Topics, trend, content format, and channel
Competitor's Content Review
AIDA
9.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Melakukan pengujian untuk membuktikan research yang dilakukan sudah benar atau belum disebut dengan...
A/B Testing
In Depth Interview
Competitor analysis
Social Media Listening
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