1.03 SEM I

​ (a)   ​ ​ (b)   ​

• Rational

• Products that are desired but not essential

• Patronage

• Products that are required/essential

• Emotional

• Choosing a product based on customer service, business location, or loyalty

• Need

• Choosing a product that's durable, dependable and affordable

• Want

• Choosing a product that's based on feeling's, emotions, or impulses

People buy products to satisfy their

Rational, Patronage, and Emotional are 3 types of

What is a dominant buying motive?