Quality Street Media Language Recap

What does 'brand identity' mean?

• A hidden or underlying meaning of a symbol or object.

• The visual codes included in a media text.

• The messages and features included in a product that reflects the brands values.

• The character mascots that represent the brand.

The target audience of the Quality Street advert is people with a ____ social status.

A prop in the Quality Street advert is...

• Sofa

• Sweet tin

• Picture frame

• All of the above

Which one of the following is a VISUAL media language element?

• Costume

• Font

• Camera Angles

• None of the above

Which decade was the Quality Street advert made?

• 2000s

• 1990s

• 1980s

• 1950s

Which of the following is a meaning created by the costume and colours? (2 correct answers)

• They reflect the same colours and style as the sweets.

• It emphasises the brand mascots, Major Quality & Miss Sweetly.

• The vibrant colour scheme connotes the rich and exoctic taste of the sweets.

• It highlights the slogan 'magic moments'.

Which VISUAL media language element is missing? Costume, props, body positioning and ...

What is the brand identity for Quality Street?

• Purple, gold, high quality

• Red, green, basic

• Red, gold, average

• Red, purple, royalty

How are the females made to look like the sweets in the advert?

• Their body positioning is 'sweet' like the chocolates.

• They are trying to distract the man to get the chocolates.

• They are positioned around the sweet tin to 'frame' it.

• The colours of the costume are the same as the sweet wrappers.