E-Com Quiz

What's the biggest challenge for some businesses when going online?

• Planning a Budget

• Developing a plan

• Optimizing a website

• Defining a customer base

When planning your website, what is one of the key things you should consider?

• The order your products will appear on the site

• What you want your customers to do on the site

•   How customers will interact with the site

• What your customers want to see on the site

Where does the domain name of a website primarily sit?

• In the URL

• In the coding of your header image

• In your navigation menu

• In your logo's hyperlink

What is the term we use to describe how search engines categorize each piece of content?

• Listing

• Crawling

• Indexing

• Ranking

When using a search engine, what is the name of a word or phrase somebody types to find something online?

• Search phrase

• Search term

• Search Query

• Search word

When looking to increase the presence of a website, putting together your search engine optimization plan will help you plan your steps. Which activity would be first on the list?

• Choosing what images to put on your website

• Reserving all the social profiles that you will be using for the business

• Finding people who will link back to your website

• Keyword Research

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

• The quantity of links is important, not the quality

• The quality of links is important, not the quantity

• Links hidden within code on sites improves your SEO performance

• Links hidden within images on sites improves your SEO performance

Which of the following is a benefit of Search Engine Marketing (SEM)?

• Reach out to potential customers actively looking for your product or service

• Create different types of ad formats to show to potential customers

• Target people based on their interests and habits

• SEM is a lot cheaper than any other advertising medium

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

• Quotation marks

• Apostrophes

• Italics

• Square brackets

Fill in the blanks: When optimizing SEM campaigns, negative keywords ------ your ads from appearing when people search for things that aren't relevant to the business.