Marketing 291 Exam 1 Prep

Which of these is not a responsibility of marketing?

• 1. Finding the best ways of reaching those customers with product information 

• Encouraging customers to make purchases

•  Fulfilling shipments

•  Ensuring that a firm understands its customers

The ___________ should ideally be at the center of the marketing process

According to the most recent marketing mix, how many P's are there in total 

Consider a candy bar sold in a vending machine. The vending machine would represent which of the P's of the marketing mix?

• Process

• Promotion

• Product

• Place

A restaurant's decor would be considered which if the 7 P's?

• Place

• Physical Evidence

• Product

• Price

How do the selling concept and the marketing concept differ?

• 1. The marketing concept focuses in creating demand for a product. The selling concept focuses on creating products around demand.

• 1. The marketing concept focuses on creating a product around demand. The selling concept focuses on creating demand around a product

• 1. They do not differ

• The marketing concept focuses on advertising while the selling concept focuses on frontline employees

Which of these is NOT an example of price?

• odd pricing (.99)

• Frequent-customer discounts

• Bundle pricing

• all of these are examples of price

Which of these is not true about the 7 P's of Marketing?

• The mix of the 7P's can provide differentiation

• The 7 P's focus on advertising

• The customer at the center

• The pieces are interdependent

The marketing mix framework shows that promotion is not all that marketing is.

• True

• False

Why are relationships important in marketing?

• Happy customers are more immune to competing offers

• 1. Happy customers are willing to pay more for solutions from the brand they love

• Happy customers will readily advocate for their favorite brands through word of mouth marketing

• 1. All of these are reasons why relationships are important in marketing