Marketing 291 Exam 1 Prep

Marketing 291 Exam 1 Prep

University

60 Qs

quiz-placeholder

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Marketing 291 Exam 1 Prep

Marketing 291 Exam 1 Prep

Assessment

Quiz

Business

University

Easy

Created by

Carson Green

Used 7+ times

FREE Resource

60 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is not a responsibility of marketing?

  1. Finding the best ways of reaching those customers with product information 

Encouraging customers to make purchases

 Fulfilling shipments

 Ensuring that a firm understands its customers

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The ___________ should ideally be at the center of the marketing process

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

According to the most recent marketing mix, how many P's are there in total 


4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consider a candy bar sold in a vending machine. The vending machine would represent which of the P's of the marketing mix?


Process

Promotion

Product

Place

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A restaurant's decor would be considered which if the 7 P's?


Place

Physical Evidence

Product

Price

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do the selling concept and the marketing concept differ?

  1. The marketing concept focuses in creating demand for a product. The selling concept focuses on creating products around demand.

  1. The marketing concept focuses on creating a product around demand. The selling concept focuses on creating demand around a product

  1. They do not differ

The marketing concept focuses on advertising while the selling concept focuses on frontline employees

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is NOT an example of price?

odd pricing (.99)

Frequent-customer discounts

Bundle pricing

all of these are examples of price

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