Which of these is not a responsibility of marketing?

Marketing 291 Exam 1 Prep

Quiz
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Business
•
University
•
Easy
Carson Green
Used 7+ times
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60 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Finding the best ways of reaching those customers with product information
Encouraging customers to make purchases
Fulfilling shipments
Ensuring that a firm understands its customers
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The ___________ should ideally be at the center of the marketing process
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
According to the most recent marketing mix, how many P's are there in total
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consider a candy bar sold in a vending machine. The vending machine would represent which of the P's of the marketing mix?
Process
Promotion
Product
Place
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A restaurant's decor would be considered which if the 7 P's?
Place
Physical Evidence
Product
Price
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do the selling concept and the marketing concept differ?
The marketing concept focuses in creating demand for a product. The selling concept focuses on creating products around demand.
The marketing concept focuses on creating a product around demand. The selling concept focuses on creating demand around a product
They do not differ
The marketing concept focuses on advertising while the selling concept focuses on frontline employees
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT an example of price?
odd pricing (.99)
Frequent-customer discounts
Bundle pricing
all of these are examples of price
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