SWOT Review

Which of the following SWOT elements are internal factors for a business?

• Opportunities and Threats

• Strengths and Weaknesses

• Strengths and Opportunities

• Weaknesses and Threats

Which of the following is false regarding why a SWOT Analysis is used?

• To build on the strengths of a business

• To minimize the weaknesses of a business

• To reduce opportunities available to a business

• To counteract threats to a business

Which of the following could be a threat?

• Changes in technology

• A market vacated by an ineffective competitor

• Location of your business

• Lack of marketing expertise

What does SWOT stand for?

• Strengths, wellbeing, opportunities, threat

• Sudden weaknesses, outstanding threats

• Social ways of overcoming threats

• Strengths, weaknesses, opportunities, threats

A SWOT analysis looks at...

• Internal factors

• External factors

• Both internal and external factors

• No answers are correct

If you wanted to look at factors out of control of the business which may affect it, you would look at:

• Strengths and weaknesses

• Outsiders or threats

• Strengths and threats

• Opportunities and threats

Which of the following is a strength?

• Loyal customer base

• New market opened up

• Poor staff training

• New competition

Volkswagen has $192B of debt. What factor of SWOT does this describe?

• Strength

• Weakness

• Opportunity

• Threat

Nike has a really strong brand. Which factor of SWOT does this describe?

• Strength

• Weakness

• Opportunity

• Threat

Cook Out Corporate sees that a property on a college campus is for sale. What factor of SWOT is this?

• Strength

• Weakness

• Opportunity

• Threat