The Wide Wide World of Sports Marketing

Which of the following are characteristics of a sporting event:

• Intangible and perishable

• Inexpensive and regional

• Unlimited and costly

• Unchanging and scarce

Who must be present for a sporting event to take place?

• Amateurs

• Professionals

• Athletes

• Spectators

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

• Team uniforms

• Licensed merchandise

• Novelty items

• Athletic equipment

Participating in an exercise class at the local health club is an example of

• taking lessons.

• improving skills.

• weight lifting.

• personal training.

When you read a magazine article about a star athlete, you are using the product of

• advertising media.

• promotional records.

• marketing data.

• sports information.

What do the unorganized participants in sports have that the organized participants do not have?

• Professional status

• Freedom from rules

• Regulated teams

• Specific times to participate

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

• sanctioning bodies.

• trade associations.

• labor unions.

• professional societies.

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• played for enjoyment.

• closed to the public.

• free of charge.

• their occupation.

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Trainers

• Coaches

• Spectators

• Team owners

The businesses that make the sporting events available to those who cannot attend in person are

• radio announcers.

• corporate consumers.

• team owners.

• stadium managers.