A piece of evidence based on evidence, observation and research:

• Fact

• Estimate

• Prediction

• Guestimate

An approximate calculation made based on available information, data, or assumptions:

• Fact

• Prediction

• Estimate

• Guestimate

A statement about future events, outcomes, or trends:

• Fact

• Estimate

• Guestimate

• Prediction

A connection between variables:

• Prediction

• Fact

• Trend

• Relationship

Data that provides valuable insights and knowledge about the market:

• Market Analysis

• SWOT Analysis

• Target Market

• Marketing Information

Sales data is this type of marketing information:

• Internal records

• Marketing intelligence

• Marketing research

• External records

Conducting a survey would be this type of marketing information:

• Internal records

• Marketing intelligence

• Marketing research

• Psychographic segmentation

Observing your competitors' advertising would be this type of marketing information:

• Internal records

• Marketing research

• Marketing intelligence

• Geographic segmentation

Which of the following is NOT a way to use marketing information?

• Identify the target market

• Identify market trends/opportunities

• Monitor marketing performance

• Improve understanding of the marketing process

Non-numerical data that is descriptive in nature and provides insights is:

• Quantitative data

• Qualitative data

• Primary data

• Secondary data