Marketing and its Role in Business

What is the first role of marketing?

• To build brand awareness and trust

• To make customers aware of the products or services

• To make customers pay more for the same product

• To generate sales through promotions

Which company supports social movements and people like Raheem Sterling?

• McDonald's

• Nike

• Apple

• None of the above

What is the main message of Nike's 'Dream Crazier' campaign?

• Believe in yourself and prove others wrong

• Girls from Compton don't play tennis

• Nike just do it

• Supporting people to do the right thing

Which company is known for getting customers to pay more for the same product?

• McDonald's

• Nike

• Apple

• None of the above

What is the target market for Apple's iPhone Pro 11?

• The Instagram generation

• Football fans

• Athletes

• Business professionals

What is the purpose of marketing campaigns for companies like Apple and Nike?

• To create brand awareness and trust

• To generate sales through promotions

• To make customers aware of the products or services

• All of the above

What is the expected outcome of a company's investment in marketing?

• To break even

• To lose money

• To see a return on investment

• To increase market share

What is the main focus of McDonald's recent advertising campaign?

• The Grand Big Mac and the Mac Junior

• The Big Mac

• The terms and conditions

• The limited-edition Mack jr. and Graham Big Mac

What is the key role of marketing in building brand awareness and trust?

• Supporting social movements

• Creating quality products

• Spending money on marketing campaigns

• Getting behind people like Raheem Sterling

What is the main reason for Apple's strong brand image and customer trust?

• The quality of their products

• Their marketing campaigns

• Their customer service

• Their competitive pricing