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10 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does SEO stand for in digital marketing?

Search Engine Organization

Search Engine Optimization

Social Engagement Outreach

Sales Enhancement Opportunity

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is NOT a social media platform commonly used for marketing purposes?

Facebook

Instagram

Twitter

SEO

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary goal of email marketing?

Increasing website traffic

Building brand awareness

Generating leads and sales

Providing customer support

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the term for paid advertising on search engines like Google, where advertisers bid on keywords to display their ads?

Content marketing

Display advertising

Pay-per-click (PPC) advertising

Affiliate marketing

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the purpose of A/B testing in digital marketing?

Creating more content for social media

Comparing the performance of two different marketing strategies

Analyzing competitor websites

Tracking customer support requests

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is a "conversion" in the context of digital marketing?

A website visitor

A social media follower

A user who takes a desired action, like making a purchase or signing up for a newsletter

An email subscriber

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which metric measures the percentage of people who visit a website and then leave without taking any action?

Bounce rate

Click-through rate (CTR)

Conversion rate

Impressions

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