SBENT1L - Quiz #1

Is defined as the set of processes for creating, communicating, delivering, and exchanging offerings that have value for customers.

• Marketing

• Forecasting

• Planning

• Management

Involves promoting of objectives, products, and services to its internal constituents.

• Marketing

• Forecasting

• Internal Marketing

• PESTLE Analysis

Refers to the organization that has no direct say in the company's decision-making process.

• Marketing

• External Marketing

• Internal Marketing

• PESTLE Analysis

Refers to product's usefulness to customers so that they are convinced enough to make a purchase.

• Marketing

• Utility

• Internal Marketing

• PESTLE Analysis

A person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so:

• Marketer

• Entrepreneur

• Politician

• Social Entrepreneur

Is an approach by individuals, groups, start-up companies or entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues.

• Marketer

• Entrepreneur

• Politician

• Social Entrepreneurship

Refers to how well an organization can increase the value of its product in the customer's eyes by making any changes and altering its physical appearance.

• Form

• Time

• Place

• Possession

Created when it makes goods or services physically available, convenient, and accessible to customers

• Form

• Time

• Place

• Possession

Created when it makes products and services available to customers so that they can buy it when it is most convenient for them.

• Form

• Time

• Place

• Possession

Happens when the product is relatively easy to acquire.

• Form

• Time

• Place

• Possession