REVIEW OF THE TOURISM PRODUCT

It is a concept that is made up of many components, such as tourist attractions, provision of means of transport, lodging, and its associated facilities and sources of entertainment

(a)  

Tourism products cannot be touched, smelled, tasted, felt, nor heard prior to purchase. They cannot be subjected to prior scrutiny.

• tangible

• intangible

• perishable

• variable

tourism experience is likely to be different depending on when the product is availed, who one is with, and how the service providers deliver the service at the time of consumption.

• tangible

• intangible

• perishable

• variable

Seasonality does not only refer to seasons of the year or the weather conditions; it also refers to the behavioral patterns of the travel market.

(a)  

What are the 5 A's

(a)  

Tourism product is one of the most highly perishable products. Perishability, as used in this context, refers to not being able to forward inventory to the next day

(a)  

tourism and hospitality products have unique characteristics that make their marketing and promotions quite challenging

• TRUE

• FALSE