Geographic Segmentation

Which options below are benefits of Geographic Segmentation? (Choose all that apply)

• Lower Cost to Advertisers

• Easier to Implement

• Higher Product Relevancy

• Improved Advertisement Effectiveness

• Increased Customer Base

One of the 6 Factors of Geographic Segmentation is ______________, which is when you segment customers based on their city, state, country or even continent.

• Climate

• Location

• Time Zone

• Language

• Urbanicity/Population

One of the 6 Factors of Geographic Segmentation is ______________, which helps you identify areas where the __________ is appropriate for your product/service.

• Climate

• Location

• Time Zone

• Language

• Urbanicity/Population

One of the 6 Factors of Geographic Segmentation is ______________, has the most significant impact on a customer's buying behavior.

This also has to do with values and traditions.

• Climate

• Location

• Culture

• Language

• Urbanicity/Population

One of the 6 Factors of Geographic Segmentation is ______________, this focuses on the density/number (or lack thereof) of people in a specific area.

These different environments have different needs and have different marketing strategies.

• Climate

• Location

• Culture

• Language

• Urbanicity/Population

One of the 6 Factors of Geographic Segmentation is ______________, which identifies the different languages spoken in the market areas, or the dialect of each customer base.

• Climate

• Location

• Culture

• Language

• Urbanicity/Population

Which of the 4 Markets Segments is considered to to be the most important segment to get right? (As per the quote from Ryan Moothart)

• Demographics

• Geographics

• Psychographics

• Behavioral

What time has Coach Moore emphasized that you can begin to pack up and prepare to leave class on Mondays, Tuesdays, Thursdays and Fridays?

• 1:08pm

• 1:12pm

• 1:13pm

Where should cell phones be kept during class?

(Choose all that apply)

• In the chargers up front

• In your backpack or bag

• Out of sight so as not be a distraction during class discussions.

What area of Market Segmentation includes: age, gender, income, education level, ethnicity and martial status?

• Demographics

• Geographics

• Psychographics

• Behavioral