Introduction to Social Media

Which of the following is NOT a social media platform?

• Google

• Instagram

• Twitter

• Facebook

Which of the following is a type of social media content?

• Post

• TV Commercial

• Print Magazine

• Email

What is influencer marketing on social media?

• Collaborating with individuals who have a large following on traditional media platforms to promote their products or services.

• Collaborating with aliens to promote their products or services on social media platforms.

• Collaborating with individuals who have a large following on social media platforms to promote their products or services.

• Collaborating with individuals who have a small following on social media platforms to promote their products or services.

What is the most popular social media platform worldwide?

• Twitter

• Instagram

• LinkedIn

• Facebook

Which of the following is a type of social media platform?

• Pinterest

• Paramount

• Netflix

• Disney+

Original, brand-specific content created by customers and published on social media or other channels

• Words

• HTML

  (hyper text markup language)

• UGC

  (user generated content)

• Content

Types of "Traditional Media"

• Hootie, hoo, hoo

• Books, magazines, radio, tv commercials, billboards

• Videos, posts, interactive content

• Rice & beans

What is content that you the user create yourself?

• Owned Content

• Earned Content

• Paid Content

• Fun & Creative

What is content that the user may purchase such as ads, promotions and boosts?

• Stolen Content

• Owned Content

• Earned Content

• Paid Content

What is content that you do not own, but other people are talking about,

such as influencers, reviews, tags, mentions, etc.?

• Earned Content

• Owned Content

• Paid Content

• Content Up for Ransom