World of Fashion

Which of the following is not a principle of fashion?

• fashions are evolutionary in nature

• customers establish fashion by accepting or rejecting styles

• high priced items are fashionable

• all fashion ends in excess

Which of the following is not considered a fashion silhouette?

• bell

• bustle

• tubular

• skinny

What isn't a benefit of knowing who the customers are?

• know what to offer

• know what price point to offer the products

• know if they will buy online or not

• know how to market to your customers

This designer is credited as the father of haute couture.

• Charles Frederick Worth

• Paul Poiret

• Christian Dior

• Karl Lagerfeld

This designer is known for eliminating the corset and petticoat.

• Charles Frederick Worth

• Paul Poiret

• Christian Dior

• Karl Lagerfeld

A customer lives in NYC, is 32, and is a nurse, making $97,000 a year. These are an example of...?

• demographics

• psychographics

• lifestyle

• value

A customer listens to R&B, goes on vacation every year, and runs marathons. These would be examples of...?

• psychographics

• demographics

• values

• motivations

Which of the following types of income would be important to fashion retailers?

• personal income

• disposable personal income

• discretionary income

• average income

Which retail format allows for seamless flow between channels?

• multi channel retailing

• omni channel retailing

• online retailing

• in store retailing

Which of the following is a benefit of pre-season shopping?

• allows retailers to test products to see their customer appeal

• allows consumers to try new products before its available

• allows consumers change their style every season

• allows stores to sell more merchandise