MH31-2.03/2.04 SEM 1 Study Guide

When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?

• Gender
• Demographics
• Geographics
• Psychographics

Which is a factor that sports and event marketers consider when targeting customers for a specific event?

• Personalities
• Demographics
• Expectations
• Affiliations

The promoters of an extreme-sports weekend would most likely target which demographic group?

• Professional athletes
• Older men, ages 40-50
• Business Executives
• Young men, ages 12-34

What should a sport or an event do in order to be successful?

• Earn maximum profits
• Generate favorable press
• Satisfy customer wants
• Promote popular causes

Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of which group?

• Niche market
• Demographic characteristic
• Sponsor
• Marketing Mix

An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?

• Past experience
• Athletic ability
• Leisure time
• Disposable income

Which is an example of a demographic trend?

• The aging of the population
• Shifting political climates
• Rising interest rates
• A concern for fitness and health

Marketers identify a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?

• Demographic
• Geographic
• Ethnicity
• Values

Which is an example of a demographic trend:

• Interest rate fluctuations
• Increased cultural diversity
• Industry deregulation
• Technological advancements

Dallas Cowboys marketing team’s decision to offer a variety of prices based on seating location in order to meet budget-conscience fans is using which segmentation:

• Demographic
• Geographic
• Psychographic
• Behavioral