DM QUIZ Theory 2023 (BCAE0005)

Digital marketing is a gateway of influence between................

• producers and consumers

• product and manufacturer

• producer and manufacturer

• None of them

Digital marketing is the promotion of products or brands via one or more forms of …………..

• Social media

• electronic media

• paid media

• earned media

Which is not a Digital marketing channels ?

• Newspaper

• Email

• Social Media

• Mobile Phone

In Digital conversion funnel, what is the sequence?

• Retain , Acquire, Convert

• Retain, Convert, Acquire

• Acquire, Convert, Retain

• None of them

Which is not the concept of modern marketing

• Concept of Production

• Concept of Customer

• Concept of Social Media

• Concept of selling

Concept of Product focus on…..

• Price of product

• Features of product

• Sales of product

• manufacturing o product

Concept of marketing focus on…….

• Price of product

• Sales of product

• Features of product

• Product Promotion

What is the correct sequence of marketing funnel…..

• Awareness, Interest, Consideration, Intent, Evaluation, Purchase

• Awareness, Interest, Consideration, Purchase, Intent, Evaluation

• Interest, Consideration, Purchase, Intent, Evaluation, Awareness

• Awareness, Interest, Consideration, Intent, Purchase, Evaluation

What is the sequence of buyer’s journey.

• Consideration, Decision, Awareness

• Decision, Awareness, Consideration

• Awareness, Decision ,Consideration

• Awareness, Consideration, Decision

What are the three E’s of integrated marketing communication.

• Efficiency, Effectiveness, Economical

• Efficiency, Effectiveness, Entity

• Email, Efficiency, Entity

• Efficiency, Effectiveness, Email