Ch. 5 Consumer Behavior Quiz

What is consumer behavior?

• The study of consumers and how they make decisions

• The process of buying goods and services

• The factors that influence consumer decisions

• The motivations behind consumer purchases

Who are final consumers?

• Those who buy goods and services for personal use

• Those who buy goods and services to resell

• Those who buy goods and services for business use

• Those who buy goods and services for investment purposes

What is the difference between a need and a want?

• A need is a requirement for survival, while a want is a cultural way to fulfill a need

• A need is a cultural way to fulfill a want, while a want is a requirement for survival

• A need is based on emotions, while a want is based on logic

• A need is based on logic, while a want is based on emotions

What are the five levels of Maslow's hierarchy of needs?

• Physiological, security, social, esteem, and self-actualization

• Safety, love, belongingness, esteem, and self-esteem

• Basic, safety, social, esteem, and self-fulfillment

• Survival, security, socialization, self-esteem, and self-actualization

What are emotional motives?

• Reasons to purchase based on feelings and emotions

• Reasons to purchase based on facts and logic

• Reasons to purchase based on loyalty

• Reasons to purchase based on cultural beliefs

What are the five steps of the consumer decision-making process?

• Problem recognition, information search, alternative evaluation, purchase, and postpurchase evaluation

• Problem solving, information gathering, alternative analysis, purchase, and evaluation

• Problem identification, research, comparison, buying, and evaluation

• Problem assessment, information collection, option assessment, purchase, and post-purchase assessment

What are individual characteristics that influence buying decisions?

• Personal identity, personality, attitude, self-concept, and lifestyle

• Gender, ethnicity, age, culture, and social environment

• Emotional motives, rational motives, and patronage motives

• Routine decision making, limited decision making, and extensive decision making

What is culture in the context of buying decisions?

• The history, beliefs, customs, and traditions of a group

• The way a person lives as reflected by material goods, activities, and relationships

• A group of people or an organization that an individual admires and wants to be a part of

• The characteristics that make a person unique

What is limited decision making?

• A type of decision making that involves moderate time and research

• A type of decision making that involves the least time and research

• A type of decision making that involves the most time and research

• A type of decision making that is based on loyalty

What is the role of marketers in decision making?

• To understand and influence consumer decisions

• To provide information and options to consumers

• To analyze consumer behavior and motivations

• To create loyalty programs for consumers