Branding Review

A logo is an essential part of branding.

• True

• False

But is branding just a logo?

• True

• False

Branding provides information on

• Identity

• Consistency

• Quality

• All of the above

"I'm lovin' it" is an example of what?

• Logo

• Tagline

• Name

• Symbol

Select the three reasons why branding is used

• To help customers recognise the product quickly

• To allow higher prices to be charged

• To reduce cost

• To build customer loyalty

is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

• Digital Marketing Strategy

• Branding

• Competition

• Budget

• Customers

Business brands are the most valuable intellectual property, it represents the businesses identify.

• True

• False

Tony the Tiger is an example of a

• Trade character

• Logo

• Trade name

Heinz is an example of a

• Private label

• National brand

• Generic brand

Generic brands don't have a

• Product

• Price

• Brand name