Traditional vs contemporary

A marketing that makes use of conventional channels like newspapers, TV, radio, direct mail, outdoor billboards, posters, magazines, text messages and voice calls, etc. to promote products and services to each potential customers.

• Digital Marketing

• Traditional Marketing

• Contemporary Marketing

• Online Marketing

The picture shows what type of marketing approach?

• Marketing orientation

• Selling Orientation

• Social Marketing

• Mobile Marketing

The picture shows

• Sachet Marketing

• Marketing Orientation

• Product Orientation

• Production Orientation

What is an advantage of product orientation approach?

• Products focuses on providing the regular user experience

• Emphasizes on techniques and unit-cost reduction rather than the needs and wants of the target market

• Promotion of brands to connect with potential customers using the internet and other forms of digital communication

• Focus on creating and offering high-quality goods and services

What is NOT an example of Contemporary Approach in marketing?

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Type of outdoor advertising include billboards and signs.

• Digital Marketing

• Online Marketing

• Outdoor Promotion

• Sachet Marketing

The Body Shop, a skin and cosmetics company, uses raw materials like herbs, fruits, nuts and sells products that are made with natural ingredients. This is an example of

• Selling Orientation

• Marketing Orientation

• Societal Marketing Orientation

• Product Orientation

Jollibee creates promotional short film featuring "Kwentong Jollibee", a real-life stories of rejections, heartbreaks, and true love. They share them in social media like youtube, facebook, and twitter to increase brand awareness and sales. This is an example of

• Digital Marketing

• Online Marketing

• Marketing Orientation

• Outdoor Promotion

coca-ola company identifies new flavors that will suits the taste of every customers as it comes in a variety of flavor choices. The company focuses on its product development matching customer tastes as they change.

• Marketing Orientation

• Selling Orientation

• Production Orientation

• Product Orientation

The use of digital screens by Oppo company to display information of their new product is an example of

• Online Marketing

• Outdoor Promotion

• Digital marketing

• Sachet Marketing