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test 1

Authored by Kivilcim Demir

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University

Used 4+ times

test 1
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10 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Marketing is all about the consumption

behavior.

True

False

2.

OPEN ENDED QUESTION

1 min • 1 pt

What is a brand? In max 5 words.

Evaluate responses using AI:

OFF

3.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

How a brand is perceived in the minds of consumers relative to competitors is referred to as______

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is the purpose of AIDA in marketing communication?

Assess, Identify, Discuss, Act

Attention, Interest, Desire, Action

Analysis, Improvement, Development, Adaptation

Awareness, Integration, Differentiation, Alignment

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What are the four elements of the marketing mix, commonly referred to as the "4 Ps"?

People, Price, Production, Place

Product, Promotion, Packaging, Placement

Product, Price, Place, Promotion

Profit, Positioning, Publicity, Production

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Promotion compromises of all the efforts to communicate your brand value to customers. This includes personal selling, social media presence, PR, CSR as well as all the advertisements endeavours.

True

False

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which stage in the product life cycle is characterized by slow sales growth, and competitors entering the market?

Introduction

Growth

Maturity

Decline

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