test 1

Marketing is all about the consumption

behavior.

• True

• False

What is a brand? In max 5 words.

How a brand is perceived in the minds of consumers relative to competitors is referred to as______

What is the purpose of AIDA in marketing communication?

• Assess, Identify, Discuss, Act

• Attention, Interest, Desire, Action

• Analysis, Improvement, Development, Adaptation

• Awareness, Integration, Differentiation, Alignment

What are the four elements of the marketing mix, commonly referred to as the "4 Ps"?

• People, Price, Production, Place

• Product, Promotion, Packaging, Placement

• Product, Price, Place, Promotion

• Profit, Positioning, Publicity, Production

Promotion compromises of all the efforts to communicate your brand value to customers. This includes personal selling, social media presence, PR, CSR as well as all the advertisements endeavours.

• True

• False

Which stage in the product life cycle is characterized by slow sales growth, and competitors entering the market?

• Introduction

• Growth

• Maturity

• Decline

The acronym CRM in marketing stands for Customer ____________ Management, emphasizing the importance of building and maintaining strong customer connections.

Which of the following is an example of co-branding in brand management?

• Coca-Cola launching a new beverage under a different name
  

• Nike collaborating with Apple for fitness tracking

• Pepsi introducing a loyalty program

• McDonald's changing its logo

Draw a perceptual map for your university. Pick the axis labels based on your perception as a student.