Persuasive Techniques

Appeals to logic or reason...

• Emotional Appeal
• Fallacy
• Pathos
• Logos

Appeal to emotion...

• Ethos
• Humor

• Pathos
• Patriotism

a question with an implied but unstated answer -- it suggests that the answer is self-evident and therefore the audience must agree with it

• Repetition

• Humor

• Rhetorical Question

• Direct Address (Inclusive Language)

Which technique is the appeal to credibility?

• Ethos
• Pathos
• Logos
• Persuasive

Alliteration

• The repetition of sounds, often involving the repetition of the first letter of each word.
• A question that is asked for effect with no answer expected.
• Comments or quotes from someone who is knowledgeable about the topic and the reader thinks can be trusted.
• The use of strong words to play on the reader's feelings and pressure them to agree.

What is an Anecdote?

• Repetition of consonant sounds at the beginning of words
• Tells the audience what you want them to do now.
• Is a short story (should be true) that helps illustrate a point.
• Directly insulting views that oppose your own.

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

• ethos
• pathos
• logos
• sonos

Pres. Trump said, “Hillary Clinton has perfected the politics of personal profit, and even theft.”

• Undermine Opposition
• Alliteration
• Exaggeration
• Humor

President Obama said, “Should we keep tax loopholes for oil companies? Or should we use that money to give small business owners a tax credit when they hire new workers? Because we can’t afford to do both. "

• Rhetorical Question
• Direct Address
• Undermine Opposition
• Say it Again (Repetition)

"The government wants at least 40% of Australians to use the COVIDSafe app" is an example of:

• emotive language

• metaphor

• statistical evidence

• simile