What is consumer intelligence?

• A) The study of consumer psychology

• B) The process of gathering and analyzing information about consumer behavior

• C) A marketing campaign targeting intelligent consumers

Why is consumer intelligence essential for businesses?

• A) It helps them control consumer behavior

• B) It enables them to understand and serve customers better

• C) It reduces the need for advertising

What are the primary sources of consumer intelligence?

• A) The weather and sports scores

• B) Surveys, social media, and market research

• C) Celebrity endorsements

Which of the following is NOT a common application of consumer intelligence?

• A) Tailoring marketing messages to individual preferences

• B) Identifying emerging market trends

• C) Predicting the weather

What does "demographics" refer to in consumer intelligence?

• A) The study of consumer emotions

• B) Statistical data related to consumer characteristics like age, gender, and location

• C) A type of consumer survey

"Psychographics" in consumer intelligence pertains to:

• A) The study of psychological disorders among consumers

• B) The analysis of consumers' values, lifestyles, and attitudes

• C) A type of advertising strategy

What is a "buyer persona" in consumer intelligence?

• A) A fictional character in a novel

• B) A detailed profile representing an ideal customer

• C) A type of discount card

How can consumer intelligence aid businesses in personalizing marketing efforts?

• A) By sending the same message to all customers

• B) By ignoring customer data

• C) By tailoring messages and offers based on individual preferences

What is A/B testing in consumer intelligence?

• A) A test to determine the best ice cream flavor

• B) A statistical method for comparing two versions of a webpage, email, or ad to assess performance

• C) A test to measure consumer IQ

Which of these is an example of quantitative research in consumer intelligence?

• A) Conducting focus group discussions

• B) Analyzing Twitter sentiment

• C) Surveying 1,000 consumers about their shopping habits