Keyword Quiz

What is the most common reason to split keywords into separate campaigns & ad groups?

• Location specific targeting

• Budget control

• Convenience in optimisation

• All of the above

Answer explanation

There is no one most common reason to split keywords. All options hold equal weightage, hence All of the above is the answer

Reorder the following in such a way that the match type which covers the least searches comes at last.

• Exact Match

• Broad Match

• Phrase Match

What are some negative match keywords that you would use for a Google Ads campaign for Expedia (travel company)? Share atleast 5 negative keywords.

Ad rank is a function of ​ (a)   and not ​ (b)  

• Quality Score
• Discounts

As per the venn diagram shared on the right, which match type can be used to target niche segment (lesser users)?

c

Phrase Match

Broad Match

Exact Match

Organize these options into the right categories

Groups:

(a) Exact Match

,

(b) Phrase Match

,

(c) Broad Match

,

(d) No Match

• running shoes

• {running shoes}

• "running shoes"

• [running shoes]