Google Analytics 4.0

If you’re a business owner that wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

• • Universal Analytics

• • Google Analytics 4

• • Google Marketing Platform

• • Google Optimize

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

• • How many users viewed a video on your site

• • The devices users are on when watching a video on your site

• • Name of a video watched on your site

• • How many users opened the page containing a video on your site

Which of these configurations show a Google Analytics account’s hierarchical structure?

• Data stream > Account > Property

• Account > Property > Data stream

• Property > Data stream > Account

• Property > Account > Data stream

You are setting up Google Analytics and are asked to set up a data stream as part of the process.
      Which of these describes a data stream?

• A data stream lives within a property and is a source of data from your app or website

• A data stream lives within Explore and, once defined, can be added to any exploration

• A data stream lives within an account and is the container for the data you collect from your apps and sites

• A data stream lives within Reports and lets you segment and compare your data

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

• Events from your mobile app can be combined with your existing website data

• Additional events are collected from your website without you needing to change your website’s code

• Events can be associated with signed-in users to enable cross-device reporting

• Conversion reporting for the web data stream uses machine learning to distributes credit across channels