CMA Activity

Big Data is

• High Volume

• High Velocity

• High Variety

• All of the above

The Travel Cost Method is a non-market valuation technique

• True

• False

What is the counterfactual we mentioned?

• Consulting Firms

• Conducting Surveys

• Geo-tagging

• Drone surveillance

What is a potential drawback of implementing big data tracking?

• Data could be nonrepresentative

• Many big data are not initially created for research purposes

• Ethical Concerns

• All of the above

Which of the following was not a challenge for the application of the mobile phone data in this study?

• 1. The data were not applicable to the individual or multi-site travel

  methods

  
  

• The data were not applicable to parks in Singapore having boundaries inconsistent with the subzone boundaries

• The data were not applicable to parks with visitor counts less than 39

• The data were not applicable to men who do not like to swim in the ocean

A strong advantage of the mobile phone data application was

that these data were not subject to the memory biases of visitors

• True

• False

What was one of the things they did to estimate visitor rates of the zones?

• 1. Removed non-recreational visitors

• 1. Removing endangered gorillas from the jungles

• Called 1000 potential vistors to get data

• 1. Use an aerial drone to take footage

Which one had the higher consumer surplus?

• Bukit Timah

• Jurong Lake Gardens