Setting Social Media Marketing Goals

What is brand awareness in the context of social media marketing?

• The extent to which a target audience is familiar with a brand and recognizes it.

• The process of attracting new customers to a business and converting them into paying customers.

• The process of attracting potential customers to a business and collecting their contact information for future follow-up.

• The level of interaction and communication between a brand and its audience on social media.

What is customer acquisition in the context of social media marketing?

• The extent to which a target audience is familiar with a brand and recognizes it.

• The process of attracting new customers to a business and converting them into paying customers.

• The process of attracting potential customers to a business and collecting their contact information for future follow-up.

• The level of interaction and communication between a brand and its audience on social media.

What is lead generation in the context of social media marketing?

• The extent to which a target audience is familiar with a brand and recognizes it.

• The process of attracting new customers to a business and converting them into paying customers.

• The level of interaction and communication between a brand and its audience on social media.

• The process of attracting potential customers to a business and collecting their contact information for future follow-up.

What is engagement in the context of social media marketing?

• The extent to which a target audience is familiar with a brand and recognizes it.

• The process of attracting new customers to a business and converting them into paying customers.

• The process of attracting potential customers to a business and collecting their contact information for future follow-up.

• The level of interaction and communication between a brand and its audience on social media.

What is conversion in the context of social media marketing?

• The process of converting website visitors, social media followers, or other potential customers into paying customers.

• The process of attracting new customers to a business and converting them into paying customers.

• The process of attracting potential customers to a business and collecting their contact information for future follow-up.

• The level of interaction and communication between a brand and its audience on social media.

Which of the following is an example of brand awareness on social media?

• Coca-Cola using social media to increase brand recognition and awareness through branded content and influencer partnerships.

• Nike using social media to drive traffic to their e-commerce website and increase sales through targeted ads and promotions.

• Hubspot using social media to generate leads by offering free e-books and webinars in exchange for contact information.

• Starbucks using social media to interact with customers, build community, and increase customer loyalty through user-generated content and branded social media challenges.

Which of the following is an example of customer acquisition on social media?

• Coca-Cola using social media to increase brand recognition and awareness through branded content and influencer partnerships.

• Nike using social media to drive traffic to their e-commerce website and increase sales through targeted ads and promotions.

• Hubspot using social media to generate leads by offering free e-books and webinars in exchange for contact information.

• Starbucks using social media to interact with customers, build community, and increase customer loyalty through user-generated content and branded social media challenges.

Which of the following is a type of social media marketing goal?

• Increased website traffic

• Brand Awareness

• Improved search engine ranking

• All of the above

Which of the following is not an example of a SMART goal?

• Increase brand recognition by 20% by the end of Q2 through targeted social media ads and influencer partnerships.

• Drive traffic to the e-commerce website and increase sales by 10% through social media promotions and ads.

• Generate 500 leads by offering free webinars and e-books through social media.

• Improve customer loyalty through social media challenges and user-generated content campaigns.

Which of the following is not a metric for tracking and measuring social media marketing success?

• Reach

• Engagement

• Conversions

• Employee satisfaction