
Marketing Part 1 Quiz
Authored by Carmelita Milton
Business
12th Grade
Used 41+ times

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10 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose the 3 Marketing Concepts.
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Identify the 3 Sacrifices in the Marketing Concept.
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose 3 Marketing Strategies.
Pricing Strategy
Place Strategy
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose the correct Environment Data/Environmental Scanning Concepts.
Marketing Mix
Market segmentation
5.
CATEGORIZE QUESTION
3 mins • 10 pts
Organize these options into the right categories.
Groups:
(a) Focus
,
(b) Integrate
,
(c) Achieve
Products can be goods, services or ideas
Satisfying customer wants and needs legally and responsibly
Long term goals are met for the organization
Distinguished Products from competitors
Needs and wants of the customer
Activities include production and promotion to satisfy customer wants and needs.
Bring all of the organization's activities together
6.
CATEGORIZE QUESTION
3 mins • 20 pts
Organize these options into the right categories.
Groups:
(a) Sacrifice
,
(b) Customer Value
,
(c) Customer Satisifaction
Expectations are often the result of communication, especially promotion.
Customer willingly to travel for a product or service
Customer may spend time searching for a product or service or staying on hold
Customer's feeling that a product has met or exceeded expectations
Customers may be willing to pay more or less for their experience
Amount a customer will pay
Customers are willing to pay more for reliability of the product
7.
MATCH QUESTION
1 min • 17 pts
Match the following Marketing Strategy.
Product
Some method of getting the product from the creator of the product to the customer
Price
Methods of utilizing organization employees to support the marketing strategies of the company.
Place
Methods of informing and influencing customers to buy the product.
Promotion
Something offered in exchange and for marketing actions are taken and marketing decisions made.
People
Something given in exchange for a product.
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