Marketing Part 1 Quiz

Choose the 3 Marketing Concepts.​ ​ ​

• Focus
• Integrate
• Achieve
• Sacrifice
• Product

Identify the 3 Sacrifices in the Marketing Concept.​

• Customer Value
• Relationship Marketing
• Customer Satisfaction
• Long-Term Partnership
• Short-Term Partnership

Choose 3 Marketing Strategies.

• Product
• Pricing Strategy

• Place
• Place Strategy

• People

Choose the correct Environment Data/Environmental Scanning​ Concepts. ​ ​ ​ ​

• Marketing Mix

• Market segmentation

• Cultural/Social
• Demographics
• Economic

Organize these options into the right categories.

Groups:

(a) Focus

,

(b) Integrate

,

(c) Achieve

• Products can be goods, services or ideas

• Satisfying customer wants and needs legally and responsibly

• Activities include production and promotion to satisfy customer wants and needs.

• Bring all of the organization's activities together

• Needs and wants of the customer

• Long term goals are met for the organization

• Distinguished Products from competitors

Organize these options into the right categories.

Groups:

(a) Sacrifice

,

(b) Customer Value

,

(c) Customer Satisifaction

• Customer may spend time searching for a product or service or staying on hold

• Amount a customer will pay

• Customers may be willing to pay more or less for their experience

• Customer's feeling that a product has met or exceeded expectations

• Customer willingly to travel for a product or service

• Expectations are often the result of communication, especially promotion.

• Customers are willing to pay more for reliability of the product

Match the following Marketing Strategy.

• Price

• Something offered in exchange and for marketing actions are taken and marketing decisions made.

• Product

• Methods of utilizing organization employees to support the marketing strategies of the company.

• People

• Something given in exchange for a product.

• Place

• Methods of informing and influencing customers to buy the product.

• Promotion

• Some method of getting the product from the creator of the product to the customer

Choose the correct spelling.

• Targt Market

• Target Maket

• Target Market

• Target Marrket

Choose the correct spelling.

• competitive advanttage

• competitive addvantage

• commpetitive advantage

• competitive advantage

Choose the correct spelling.

• Prooduct differentiattion

• Product diffeerentiation

• Product differentiation

• Product differentiiation