MAR 2011 Chapter 1 LOs
Quiz
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Business
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University
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Practice Problem
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Hard
Jay Guerrero
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17 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
L.O.1-1: What is a marketer's role in creating value?
Setting costumer relationships in ways that benefit the organization and its employees.
Creating a supply chain to perform or support the delivery of a company's products to customers.
Understanding marketplace demands and providing consumers with benefits that meet their needs and wants.
Finding the correct target audiences to avoid and target when choosing promotions and advertisements.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
L.O.1-1: What is a market's role in communicating value?
Communicating not only what a product is but also what value that product brings to its potential customers.
Creating the perception of an absolute want through the promotion of products.
Eliminating false propaganda and a warped image of a product or service.
Using word-of-mouth and on-the-ground personal selling to enhance the knowledge of a product or service on a local level.
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
L.O.1-1: What is a marketer's role in delivering value?
Finding modern door-to-door internet-based corporations to create supply chain contracts.
Establishing a supply chain that consists of multiple companies directly linked through an upward and downward flow of sources between company and consumer.
Establishing a practical and cost-efficient intermodal form of transportation between DCs and retailers or consumers.
Outsourcing and officializing contracts between different companies to overall enhance the speed and schedule of delivering back-orders to consumers.
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
L.O.1-2: What is the first mentioned era of marketing in textbook and what did it consist of?
Production Orientation; after the 1920s, companies did not do much for the overall brand image, but focused on customer loyalty to products.
Sales Orientation; prior to the 1920s, companies focused only on increasing sales, but did not consider costs and had relatively low profit margins.
Product Orientation; prior to the 1920s, companies believed that quality products would sell themselves with efficient processes and production.
Sales Orientation; following the 1920s, companies advertised a growth in sales to increase customer and brand loyalty.
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
L.O.1-2: Following production orientation, what strategy did marketers use?
Sales Orientation; from the mid 1920s to the end of WWII, companies used personal selling and advertising to persuade consumers to buy products.
Product & Consumer Orientation; from the mid 1920s to the end of WWII, companies focused on matching specific products with specific consumer and personality types.
Marketing Concept; from the mid 1920s to end of WWII, companies switched from advertising to political and rhetoric propaganda.
Product & Sales Orientation; from the mid 1920s to the end of WWII, companies emphasized and used high product sales to demonstrate high quality.
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
L.O.1-2: The marketing concept, which started in the 1950s and is still evolving today, involves:
allowing consumers to find products throw digital marketing and online social networking.
advocates a firm's long-term success that must include a companywide effort to satisfy customer needs.
advocates attracting, maintaining, and enhancing customer relationships.
persuading customers of a higher value in products and services compared to competitors.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
L.O.1-2: In this new era of marketing, what trends have been noticed in mediums of marketing?
Newspaper subscriptions have decreased, while news from social media sites has increased.
Mobile app downloads have increased while the use of internet-based websites has decreased.
Radio station advertisements have increased in recent years, while music phone applications have decreased.
Cable subscriptions have decreased while streaming services like Netflix and Hulu have increased.
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